Privacy Sections
Updated: September 2026
View Terms & Conditions →Our Privacy Commitment
PrimeRides never sells your personal data. We collect only what is strictly necessary to provide safe, verified, and legal vehicle mobility services across Delhi NCR and Lucknow.
1. Data We Collect
- Account information: full name, email address, mobile number, and password (stored as a secure salted hash — never in plain text).
- Identity documents: driving licence (front and back), Aadhaar card, or passport — collected solely for KYC verification prior to vehicle dispatch.
- Booking data: rental dates, vehicle category, pickup/drop locations, KM packages selected, and transaction payment IDs.
- Payment safety: We partner with RBI-licensed payment gateways (e.g. Razorpay). PrimeRides never stores credit/debit card numbers or CVV codes.
- Device & telemetry data: IP address, device model, and crash logs — strictly utilized for fraud prevention and service stability.
2. How We Use Your Data
- To process, execute, and verify your self-drive vehicle reservation.
- To perform identity validation and ensure driver eligibility prior to vehicle handover.
- To dispatch real-time booking vouchers, vehicle status updates, and emergency roadside alerts via SMS and WhatsApp.
- To prevent unauthorized vehicle use, investigate damage disputes, and enforce traffic compliance.
- We strictly adhere to a zero-spam policy: We NEVER sell or broker personal contact information to third-party advertisers.
3. Authorized Data Sharing
- Payment Gateways: Customer identification and booking sums are shared securely with encrypted payment gateways.
- SMS & Communication Gateways: Mobile numbers are transmitted to licensed telecom aggregators solely for transactional alert delivery.
- Law Enforcement: Records may be disclosed when required by court orders, statutory regulations, or to report vehicle theft.
- No Commercial Third Parties: We do not license or disclose customer profiles to marketing agencies.
4. Data Retention & Safeguards
- Customer account profiles remain active until deletion is requested by the registered account owner.
- KYC documentation is retained in compliance with Indian regulatory and transport authority guidelines.
- Financial and booking transaction records are maintained for statutory audit and tax filing compliance.
- You may request deletion of discretionary personal data by writing to privacy@primerides.in.
5. Security Infrastructure
- All web and mobile sessions are encrypted end-to-end via TLS 1.3 cryptographic protocols.
- Customer credentials and tokens are secured using industry-standard hashing algorithms.
- Access to administrative portals requires verified multi-factor staff authentication and audit logging.
- Curbside vehicle condition inspection media is archived in access-controlled cloud repositories.
6. Your Privacy Rights
- Access & Correction: You may review and update your profile details anytime via your PrimeRides customer dashboard.
- Data Portability: You may request an export of your historical reservation records.
- Consent Withdrawal: You may opt out of promotional communications with a single tap or email request.
- Our compliance grievance desk responds to all formal privacy inquiries within 48 business hours.
Questions Regarding Your Personal Data?
Our Data Protection Officer and compliance desk are available at privacy@primerides.in.